Fractional CMO & Business Strategist

Your Partner in Planning, Positioning & Profitable Local Business Growth

Where You've Seen Us

STOP CHASING TACTICS.

START SEEING RESULTS.

Experience strategy-first support that saves time, drives revenue, and builds lasting momentum—so you can finally enjoy the freedom success should bring.

I help growth-minded local business owners step out of marketing chaos and into strategic clarity—so they can scale with confidence and reclaim their time.

Whether you're launching a new concept, building a business from the ground up, or scaling a service-based or retail brand rooted in your community, I provide high-level business planning and hands-on marketing support that simplifies decision-making, eliminates scattered efforts, and aligns your business with what your audience truly values. I work with both innovative new ventures and businesses entering well-established industries—ensuring every plan is grounded in purpose, fit, and profitability.

Imagine having a clear, customized plan for growth—and a trusted partner to guide you through it.

What You Can Expect

Through my signature PEACE-CHAI Method ™ I help clients build sustainable systems that drive visibility, loyalty, and measurable results.

From foundational business planning to scalable marketing strategies, I specialize in helping service-based businesses and specialty retailers become irreplaceable parts of their communities.

My cross-industry expertise spans children’s activities and entertainment, service businesses, lifestyle brands, and experience-driven retail. If you're ready to grow intentionally—with marketing that actually works and a business model designed for real life—you’re in the right place.

Let’s Create the Success and Balance You Deserve
Whether you're mapping out your launch or untangling messy marketing efforts, I’ll meet you where you are—with strategy that’s clear, supported, and built to scale.

Ready to grow smarter?
Let’s talk about how MBA Confidante can support your next stage of growth.

Photo of an overwhelmed owner with her head in her hands overlapped by a photo of two happy local business owners unpacking boxes.
The successful owner of a coffee shop smiles happily next to her brewing equipment.

Solutions for Starting, Scaling, and Optimizing Your Local Business

Feasibility & Financial Essentials

A Detailed Start-Up Plan and Financial Analysis

For entrepreneurs ready to bring their local business idea to life or to pursue the funding needed to make it a reality.

A woman snaps a photo of cut tulips on her phone, which displays the photo she just took.

Growth in Action

The PEACE-CHAI Method for Sustainable Success

For local business owners who are ready to stop guessing and start growing—with a custom-fit marketing and advertising strategy that’s focused, fully supported, and built to turn vision into measurable results.

A young toddler smiles in a child-friendly space next to a wall-mounted toy.

The Expert Onboard - Kids’ Businesses

The Expert Onboard Framework for Family-Focused Success

For business owners eager to partner with a seasoned founder and industry leader to excel in the children's activities and entertainment space.

Kids Biz Challenge Coming March 2025. Photo of a slide and colorful balloons.

COMING THIS FEBRUARY!

KIDS’ BIZ 30 DAY MARKETING CHALLENGE

30 Day Challenge Coming March 2025

 

We're Candice Blansett-Cummins of Smitten Creative and Jessica Roubitchek of MBA Confidante and we want to share our expertise with business owners in the child and family services and activities to help you build a growth plan to take your business to line-out-the-door status. 

 

With over a combined three decades of market leadership in the children's industry, we bring expertise from business model to logo, target market to analytics, integrating key branding principles with strategic clarity and proven marketing tactics to help your business grow smart and fast.

 

Our previous ventures, Wishcraft Workshop and Purple Monkey Playroom, were beloved destinations for an entire generation of Chicago kids and we'll help you on the road to the same. Sound interesting? Join our waitlist to be the first to know when we launch.

Interested?

Join Our Waitlist and Be First In Line to Be Notified When Registration Opens.

HELLO!

I’m Jessica, Founder of MBA Confidante

Building a beloved local business starts here! Curious about who’s behind the scenes? Discover more about my journey and how I can support yours.

Photo of Jessica Roubitchek, founder of MBA Confidante. Jessica is wearing a leather jacket with a white t-shirt and glasses. City buildings are pictured in the background.