A laptop sits upon a warm wood desk, slightly cluttered with a fresh latte and a stack of letters. The letters have a wax seal that reads "MBA Confidante," upon which a fresh stargazer lily sits.

Local Business Growth Strategist

Helping Small Business Owners

Accelerate Growth and Build Deeply Loyal Customer Bases

with

Clear, Actionable, and Supported Strategies

Where You've Seen Us

Guiding You From Overwhelmed to Overachieving

When you dream of opening your own business, you envision the lives you’ll impact and the freedom that comes with being your own boss—controlling your time and future.

Yet many business owners overlook the stress and hours spent on trial-and-error marketing, often skipping the creation of a growth strategy alongside their buildout.

Without one, frustration and fatigue take the place of connecting with a community that could take advantage of your offerings.

Imagine minimizing daily marketing tasks and eliminating 'should-do' overwhelm with a strategy that’s seamlessly woven into your operations.

With the right plan, your efforts lead to steady growth and loyal clients, freeing you to focus on what truly matters—your passion for your work, your family, and your free time—while your business thrives.

Using my PEACE Method, the exact framework I've applied to build multiple profitable and beloved local businesses, I provide the strategic clarity and support you need to turn your goals into reality.

Ready to begin?

Let’s discuss where you are today so you can achieve the growth, security, and control over your time that you deserve.

Together, we’ll create a plan aligned with your goals to empower your business as a valued part of your community—without the overwhelm or uncertainty.

Your dream business is closer than you think. We’re here to help you build it.

Photo of an overwhelmed owner with her head in her hands overlapped by a photo of two happy local business owners unpacking boxes.

Whether in the planning phase or fully operational, we partner with entrepreneurs to create impactful growth strategies and sustainable success.

Solutions for Starting, Scaling, and Optimizing Your Local Business

Feasibility & Financial Essentials

A Detailed Start-Up Plan and Financial Analysis

For entrepreneurs ready to bring their local business idea to life or to pursue the funding needed to make it a reality.

Confidence & Clarity

The PEACE Method for Sustainable Growth

For local business owners ready to invest in a clear, tailored, and fully supported marketing and advertising strategy to realize the full potential of their business.

A young toddler smiles in a child-friendly space next to a wall-mounted toy.

The Expert Onboard - Kids’ Businesses

The Expert Onboard Framework for Family-Focused Success

For business owners eager to partner with a seasoned founder and industry leader to excel in the children's activities and entertainment space.

COMING THIS FEBRUARY!

KIDS’ BIZ 30 DAY MARKETING CHALLENGE

30 Day Challenge Coming February 2025

 

We're Candice Blansett-Cummins of Smitten Creative and Jessica Roubitchek of MBA Confidante and we want to share our expertise with business owners in the child and family services and activities to help you build a growth plan to take your business to line-out-the-door status. 

 

With over a combined three decades of market leadership in the children's industry, we bring expertise from business model to logo, target market to analytics, integrating key branding principles with strategic clarity and proven marketing tactics to help your business grow smart and fast.

 

Our previous ventures, Wishcraft Workshop and Purple Monkey Playroom, were beloved destinations for an entire generation of Chicago kids and we'll help you on the road to the same. Sound interesting? Join our waitlist to be the first to know when we launch.

Interested?

Join Our Waitlist and Be First In Line to Be Notified When Registration Opens.

HELLO!

I’m Jessica, Founder of MBA Confiante

Building a beloved local business starts here! Curious about who’s behind the scenes? Discover more about my journey and how I can support yours.

Photo of Jessica Roubitchek, founder of MBA Confidante. Jessica is wearing a leather jacket with a white t-shirt and glasses. City buildings are pictured in the background.