Fractional CMO Growth Leadership for Owner-Led Service Businesses
Senior marketing leadership that brings focus, direction, and momentum to your marketing priorities.
I help founders and CEOs determine what marketing needs to accomplish, establish the priorities, sequence the work, and keep the right people and resources moving. You get forward momentum without having to personally manage every moving part.
One point of marketing leadership
Marketing may involve internal team members, agencies, contractors, platforms, channels, budgets, and competing ideas.
I provide the senior marketing leadership that keeps those pieces connected to the goals of the business. I establish priorities, direct the right resources, bring the decisions that require executive attention back to leadership, and keep the work moving.
Leadership stays involved in the decisions that require leadership. The marketing function has clear direction and ownership.
You gain visibility into what is happening, confidence in what comes next, and freedom from being the person who has to hold the entire marketing function together.
I've built, scaled, operated, and sold a business myself. I know what it takes to hand off something with your name on it, so I lead in a way that keeps you in control.
One leader, above all the moving parts.
Most marketing falls short not because any one piece is bad, but because nobody owns the whole picture. That's the gap I fill.
Lead the function
Strategy, vendors, and budget, held together.
You may already have capable employees, agencies, or specialists doing pieces of the work. I provide the leadership that keeps everyone aligned around the same priorities, coordinates the right resources, and makes sure your marketing investments work together.
The result is better use of your team, your budget, and your attention.
The right levers
Chosen for your business, not a template.
From search and advertising to events, partnerships, and reputation, I focus your investment on the levers most likely to move the business forward now.
Less marketing management on your plate
Clear priorities, ownership, and forward movement.
I keep marketing connected to the goals of the business, bring you the decisions that actually require your attention, and make sure priorities do not stall between meetings.
The Growth Leadership Journey
A disciplined process built around your business.
Discovery
Understand where the business is, what is getting in the way, and where it needs to go.
Strategy
Turn business goals into clear marketing priorities.
Marketing Infrastructure
Make sure the business can support the strategy.
Growth Execution
Move through Visibility → Consideration → Qualification → Conversion.
Strengthen, Expand, and Scale
Strengthen what works, expand where appropriate, and build the capacity to scale.
The impact of marketing leadership.
A look at what happens when marketing has clear leadership.
Nonprofit & education · Two affiliated organizations, Chicago
From scattered marketing activity to one connected system across two organizations.
The situation
An established organization needed executive leadership to determine what to fix, what to build, and in what order. Marketing systems—intake, referrals, reputation—were not operating as one connected system.
The priorities
We prioritized initiatives to strengthen acquisition and operations, then put the infrastructure in place. This included local SEO, rebuilt website pathways, CRM pipelines, and team SOPs.
The result
What began as scattered activity became a more connected marketing system. Search visibility improved, inquiries gained a defined path, and the internal team received the systems, training, and documentation needed to sustain the work.
The W.Edge Collective
Sometimes growth requires more than a CMO.
The W.Edge Collective brings together fractional executives across marketing, operations, HR, finance, and technology. When the business needs leadership beyond marketing, I can bring in the right executive expertise without adding roles you do not yet need.
Learn more about The W.Edge CollectiveWhat clients say.
Jessica is incredible. She's the only one who truly understood my business and helped me grow in a way that felt completely aligned with my brand. Her insight is sharp, her support is genuine, and I only wish I had found her sooner.
Stephanie KorsoInDepth Physical Therapy
Jessica's superpower is knowing which marketing service should or shouldn't be used and why. When you give her the license to do what she's great at, your business will grow.
Steve WallaceB2B Rev Co
This isn't "random marketing tasks." Jessica gave me clearer direction and a strategic plan that makes sense for my goals. I'm seeing my local visibility rise week over week, and it's showing up in real inquiries.
Kelly BraskKelly Brask Organizing
The First Conversation
An honest read on your marketing, no obligations.
Here's what to expect from our first call, so there are no surprises.
Step 1
Where are you trying to go?
We start with the business goals and direction.
Step 2
What's getting in the way?
We look at the marketing situation, constraints, market conditions, and current resources.
Step 3
What does marketing need to accomplish?
We identify the role marketing needs to play.
Step 4
I recommend a starting point.
That may be Advisory, Leadership, Embedded, or a defined Strategic Project.
Step 5
You decide what happens next.
No pressure, no obligation.
Let's talk about what marketing needs to accomplish.
We'll start with where the business is going, what is getting in the way, and what marketing needs to do next.
Let's Talk