Marketing Leadership for Service Businesses
Grow your service business without the executive overhead.
You need more clients, but you don't need a full-time Chief Marketing Officer to get them. Hire fractionally to get the strategy and execution you need, at a budget that makes sense.
Because I've built multiple businesses myself, I know what it takes to hand off work that has your name on it.
You stay in control of the decisions. I carry the weight.
Not sure if it's a fit? Take the 2-minute readiness scorecard
The trade no owner should have to make
You shouldn't have to choose between staying in control and freeing up your time.
Handing off marketing usually forces a hard trade. Stay close to it and you're doing work that isn't the best use of your time. Step back and you're trusting a process you can't see, hoping the reports mean what they say. Most owners have been on the wrong side of that trade at least once, and it makes the next handoff harder.
It doesn't have to work that way. I sit on your side of the table, not across from it. You always know who is doing your marketing and what it's producing, because I'm the one holding it together and translating it back to you in plain terms. You keep your hand on the wheel. I make sure the engine runs.
That's the difference between hiring help and gaining a partner. I've sat in your chair, so I know exactly where the line sits between taking the weight off your plate and taking the decisions out of your hands. The weight lifts. The control stays yours.
One leader, above all the moving parts.
Most marketing falls short not because any one piece is bad, but because nobody owns the whole picture. That's the gap I fill.
Lead the function
Strategy, vendors, and budget, held together.
Many of my clients already have talented marketing partners. Whether you're working with an in-house team, trusted agencies, or independent specialists, my role is to provide the strategic leadership that keeps everyone aligned around your business goals.
I help establish priorities, coordinate the right resources, and ensure every marketing investment is working together to move your business forward.
When your marketing team is aligned around a clear strategy, everyone can do their best work—and your business benefits from stronger collaboration, smarter decisions, and greater momentum.
Agency Partners →The right levers
Chosen for your business, not a template.
From search and advertising to events, partnerships, and reputation, I pull the levers that fit where you are right now.
An operator's eye
I've built, scaled, operated, and sold a business myself.
I know what it takes to hand off something with your name on it, so I lead in a way that keeps you in control.
Marketing measured in revenue.
A look at what ongoing marketing leadership produces. Real numbers, real results.
Trades · Tire shop, Chicago · Local SEO + GBP + Website
Eighty years in business. Never needed marketing. Until they did.
The situation
Newer competitors were eclipsing them in local search. Calls had dropped 50% year over year, and only people who already knew them were finding them.
The levers
GBP optimization, citation cleanup, off-page SEO, and a new website, sequenced so the foundation paid off before the site even launched.
The result
New customers finding them for the first time, with momentum building from month one.
The W.Edge Collective
Sometimes growth requires more than a CMO.
The W.Edge Collective is a team of fractional executives across marketing, operations, HR, finance, and technology. We bring each other in as the business needs it, so you get exactly the leadership your business requires at this stage, without hiring for roles you don't need yet.
Learn more about The W.Edge CollectiveWhat clients say.
Jessica is incredible. She's the only one who truly understood my business and helped me grow in a way that felt completely aligned with my brand. Her insight is sharp, her support is genuine, and I only wish I had found her sooner.
Stephanie KorsoInDepth Physical Therapy
Jessica's superpower is knowing which marketing service should or shouldn't be used and why. When you give her the license to do what she's great at, your business will grow.
Steve WallaceB2B Rev Co
This isn't "random marketing tasks." Jessica gave me clearer direction and a strategic plan that makes sense for my goals. I'm seeing my local visibility rise week over week, and it's showing up in real inquiries.
Kelly BraskKelly Brask Organizing
The First Conversation
An honest read on your marketing, no obligations.
Here's what to expect from our first call, so there are no surprises.
Step 1
A short discovery conversation about your business.
Step 2
A quick read on your current marketing and where it stands.
Step 3
We talk through your goals and what's holding growth back.
Step 4
I recommend the best-fit way to work together, if there is one.
Step 5
You decide. No pressure, no obligation.
Ready to put your reputation to work?
A first conversation is the easiest way to see if it's a fit.
Let's talk