Does Your Hairdresser Cut Their Own Hair?

Maybe they do. But let’s be honest—does the back look as good as it could if someone else did it for them? Probably not.

Even if they’re a pro with scissors, do you think they ever call on other estheticians to help them out in areas where they’re familiar but not the expert? Maybe a skincare guru, a massage therapist, or someone to give their nails the attention they deserve? My guess? Absolutely. And let’s not forget the time and money they likely invest in trainings to keep their techniques sharp and their client services top-tier.

So why are so many small business owners out here trying to do everything themselves? Presumably, it’s to save money. But when it comes down to it —there’s no real savings in not knowing what you don’t know.

When you’re tackling every task yourself, you’re not just spreading yourself thin—you’re leaving gaps in your expertise that could cost you far more than hiring a professional ever would. Mistakes, inefficiencies, and missed opportunities add up quickly, and they can derail your growth before it even starts.

The truth is, investing in expertise isn’t an expense—it’s a shortcut to success. It saves you from costly missteps, frees up your time to focus on what you do best, and helps you build a business that works for you instead of running you into the ground.

The DIY Trap

I love working with small business owners at any stage of the game, full stop. But my absolute favorite clients are the ones who understand a fundamental truth: Just because maybe you can tough it out doesn’t mean you should.

Sure, you might have some idea of how to piece together a sustainable growth strategy, launch a premium offering in the children’s industry, or figure out the basics of marketing. But if you’re honest, wouldn’t your efforts be so much stronger if you invested in expertise?

The best small business owners—and the most successful ones—are the ones who budget not just for the buildout, the logo, or the equipment, but for strategy. They know that hiring a coach, a consultant, or a strategist is an investment that pays off tenfold.

Why Planning Beats Correcting

Here’s the deal: Setting the direction of your business from the outset is the ideal. Your growth and client retention strategies should be baked right into your business plan, not tacked on later when you’re exhausted and spinning your wheels.

Can you fix a struggling business on your own? Maybe? But let me tell you, correcting is so much harder than planning. A cohesive strategy at the start saves time, energy, and headaches. It’s the difference between a business that works for you and one you’re constantly chasing.

Invest in Expertise

Think of it this way: Your business is your masterpiece, and you deserve to have the best tools, techniques, and guidance to make it extraordinary. Investing in expertise isn’t just about making life easier (though it will); it’s about giving yourself the best possible shot at success.

So, what’s your plan? Are you cutting your own hair and hoping the back turns out okay, or are you ready to hire someone who can make sure your entire vision comes together seamlessly?

If you’re tired of winging it and ready to invest in a strategy that drives sustainable growth and long-term success, let’s talk. Whether you’re starting fresh or ready to level up, I can help you build the kind of business that works for you.

Click here to schedule a consultation today and let’s set your business on the right path—front, back, and sides included.