Social media is a whirlwind. One minute, I’m reading that LinkedIn is canceling its gold Top Voice badge, and the next, I’m celebrating my newly minted badge—knowing full well it’s about to disappear! This whole saga was a good reminder that social media is rented space, and no matter how much we invest in it, the rules can change in an instant. In this post, I dive into why a well-rounded marketing strategy—starting with a great website—remains the best way to build a lasting brand.