Why a Broad Network Beats Social Insularity

Sep 23

Starting a new business has put me back in the networking game, and honestly, it’s like slipping into a favorite pair of shoes. They might have been stashed in the back of the closet for (more than) a Covid-minute, but they still fit perfectly and make you feel fabulous. I’ve been reminded just how effortless it can be to socialize when everyone at an event has one goal: to meet new people. There’s no hidden agenda, no complex social hierarchy, just a bunch of people eager to shake hands and swap stories.

Take, for example, the first networking event I dipped my toe into recently—the Annual Women Belong Luncheon. I walked in with a healthy mix of excitement and nervousness, clutching my business cards like they were golden tickets. And guess what? One of those cards led me to Lola Von Roda, the owner of Iconic Details—someone you’ve probably seen pop up on my Instagram stories more than once recently. We chatted, exchanged cards, and soon after, had a “Zoom tea.” Fast forward a few months, and we’re now referring business back and forth and expanding our networks together. One connection at one event turned into a professional partnership that’s already yielding results. That’s the power of being open to adding people to your circle.

Your Network Is Your Net Worth

You’ve probably heard this phrase before, and while it might sound like a motivational poster in a corporate breakroom, there’s truth to it. Savvy business people know that a diverse and expansive network is pure gold. Building relationships with a wide variety of people who can offer different perspectives, insights, and opportunities is absolutely priceless and with practice - it can also be fun!

One of the best things about networking is that it encourages you to be curious and open to new experiences. I love meeting people who are nothing like me, who have different backgrounds, and who are doing things I’ve never even considered. It’s like expanding your personal universe, one conversation at a time. What surprises me is how many adults seem to have forgotten this lesson. They’ve wrapped themselves up in a bubble, interacting only with the same small group of people. It’s like they’re still trying to maintain some sort of exclusive club, but business isn’t high school. You don’t win points for being aloof or closed off. In fact, you just miss out.

I’ve encountered this social insularity far too often in my adult life, and unfortunately, I’ve noticed it tends to crop up unnecessarily both in my small town and in parenting circles in general. It’s narrow-minded and honestly, stifling. Who knows what amazing connections and opportunities are out there if you’re willing to open up and meet someone new? Over the years, being open to conversation and collaboration has led me to some of my closest friends and business partners. In the early days of building Purple Monkey Playroom, I found an incredible support network through the Moms in Business Network. I met people who not only understood the unique challenges of balancing entrepreneurship with family life but who also became invaluable allies, collaborators, and even lifelong friends. All because we were willing to strike up a conversation and see where it might lead.

And for all you introverts out there (raises hand) who just cringed at the thought of “networking,” remember this: you don’t have to be the life of the party. You just have to be interested. People love talking about themselves, so ask questions and listen. You’ll be the most popular person in the room without having to do a song and dance.

Embracing the Power of Connections

As I dive back into the networking scene, I’m struck by how much joy I get from it. I’m genuinely thrilled to meet new people and see where we might connect. It’s an approach I wish more adults would embrace. Forget the social insularity mindset or the cliquey dynamics. Open up. Say hello to the person next to you. You might just make a friend—or a business connection that changes everything. It’s really not that big of a risk.

Watching my daughter navigate high school has been a reminder that social cliques and exclusivity should stay in those unfortunate but age-appropriate hallways, not follow us into adulthood. In the broader world, you can never know too many people. Every new connection is an opportunity waiting to happen—an open door, a new perspective, or even just a funny story to share at the next networking event.

Happy networking, everyone! May your connections be fruitful, your Zoom teas be delightful, and your business cards never run out.